Why pay for attention when you can earn it?

HUM RIDER | Verizon

Under The Hood

People prefer what they discover over what they're sold. We bridge that gap by engineering content that sparks interest and engagement, without feeling branded. Through immersive scenarios, inventive storytelling, and custom-built machines, we turn messaging into cultural moments that the media, and your audience, can't help but find & share.

what we do

Check out some case studies

Grocery Store Prank

Sony Pictures

Bubba's Jetpack

Oakley

Spider-Man: Homecoming

Sony Pictures

Karate Prank NYC

YouTube

HUM Rider

Verizon

Bubba's Hover

Oakley

AI vs. The Human Eye

We're doubling down on actual reality — from human ideation to physical production.

Keeping it real will become increasingly valuable as AI generated content proliferates.

CHIEF ENGINEER

James Percelay loves building things. He's also a best-selling author, WGA/ PGA Member, co-founder of Thinkmodo, head of Jelly Media, and former SNL commercial parody producer. James created some of the most iconic viral videos of the last decade - often featuring machines he invented. His award-winning work redefined branded content, and has delivered global audience engagement, valuable media coverage, and activation.

Featured in Variety, Backstage, CNBC, Today, Entrepreneur, Fast Company, Forbes, Adweek, Bloomberg Businessweek, Fox Business, The New York Times, WSJ, NPR, ET, Yahoo, Inc, The Hollywood Reporter, Mashable